B

B is for business or bank or bankrupt or brisk or butcher or brisket or bat, do these words BELONG here?  Do you belong here.  B is for ? 

Business Owners - Breaking News - If you do not have a brand you will fail.   If brand was the word you were thinking of for the letter B have another go!  However, be totally clear in your mind.  Have no doubts about the importance of brand.  If you are an employee you are your own brand,  your online profiles are your brand avatars.  You are the ambassador for your brand, again that can mean you are the brand!  Own your business presence!  In recent years the focus on brand has been made by many not least by Google.  In fact anyone that has run Google Ads will know that your brand campaign will outperform all others (if it is your brand and not your competitors, using competitor brand names in your campaigns rarely work).  Brand is a key to your success and your business.  Learn how yo leverage your brand and if you don't have a brand start by creating your brand and a story.    

If a business owner discovers something new they will ask peers and colleagues for clarification.  If it is a technical question they will seek advice from a specialist, such as an IT person (not all IT is the same!).  

If the new discovery is worth doing, will the business go back to the source of discovery?  Or do they proceed with using their own team to fulfill the solution?  Human networking wins the big fish or direct human interation wins the day. Who do you contact for clarification on new discoveries?  And how do you put a plan into action?

What is all the AI and Automation about and why is this in the B section?  Breaking News ?   Band Wagon ?  Banned and Band sound the same right!  Should band-wagons be banned ?  Maybe this is a talk for a professional speaker at a networking event.  Breaking News... Bandwagoning has been made into a band.  Its bonkers, right?