One of the core values for every business should be "Test everything; assume nothing!" Why? Because after 20 years on the internet, it's impossible to know what strategy or angle is going to work best for your business.
Until you test it! This applies even to your star-performing strategies, because there's always room for improvement. The bottom line is, testing is the only way to discover what works and what doesn't on your website.
The best way to start increasing your sales exponentially is to test and measure. Take the plunge and start testing. The following tests can be downloaded in 1 hit or you can take one at a time.
You'll learn just how true it is when you test and measure, especially when you start seeing a dramatic improvement to your bottom line sales. You do want to increase your sales? What are you waiting for?